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MEDIA RELEASE                                                  26 February 2013 

PokitPal brings on host of new advertisers for students nationwide in 2013

Australian student organisations are increasingly turning to Australian developed and owned technology to engage, inform and entertain their students as they return to campus for 2013 and advertisers are flocking to utilise the network.

“Our network usage stats are up 120% on this time last year and we’re expecting close to 50,000 downloads during the O Week period nationally, which we expect will increase the network to around 150,000 in Australia,” Fraser Duddy, PokitPal’s Managing Director said.

“Marketing is set to begin nationally from this week with most universities kicking off O Week from the 25th of February across the country; we are thrilled to have a broad new range of amazing advertisers on board for what is shaping up as our most exciting year in business so far.

Sumo Salad, AMF Bowling, Noodle Box, Dick Smith and Hungry Jack’s are some of the new national brands joining the network recently with location aware student discounts in 2013.

“We have just gone live with a $2 Whopper deal from Hungry Jack’s nationwide. Our university partners have reacted in strength to this strong student discount by driving the promotion through our campus channels to maximise engagement on their application. It’s a win win for all.

More than thirty educational institutions here and overseas are currently licensing the PokitCampus mobile application.

“Clearly the rise of smart phones and the technological literacy of the student population means that Universities and TAFE’s are looking for innovative ways to reach their students and give them the best student experience possible,” Mr Duddy said.

“For institutions it provides the perfect platform to reach their students and interact and inform them.   We carried out research with over 3,000 students last year which suggested students want the app to maximise their engagement with student life” Mr Duddy said.

“It’s clear that Australian student organisations are leading the way in finding innovative ways to enhance the campus experience for their students,” Mr Duddy said.

“We’re also currently experiencing strong demand from the retail sector for mobile barcoding to interact directly with their POS” he said.

For five years, PokitPal has been a market leader in student discounts throughout Australia.

In 2010, PokitPal began the transition from print to mobile apps by connecting students nationwide with one trusted brand delivering student friendly discounts and display opportunities for advertisers.

“We are focused on innovation and delivering an outstanding experience and offerings to users, advertisers and the institutions that utilise our system.  In the student market student exclusive discounts don’t cheapen the brand, they are viewed as sign that your brand specifically supports this important market.

“What sets us apart I believe is we offer relevant, quality discounts that are exclusive to PokitPal – that students actually want to use,” Fraser said.

Media Contact: Andrew Bradley Ph: 0403 777 137 E: andrew@holdfastcommunications.com.au